If you have any interest in pursuing a career in the fields of technology and/or internet marketing, you have probably come across the phrase Search Engine Optimizer and found yourself wondering “What is an SEO?” Below you will find a basic answer to this question and several others that pertain to the world of search engine optimization.
SEO – A Brief Overview
SEO is an acronym that stands for search engine optimizer. An SEO is an individual (or internet marketing company) that specializes in devising and implementing proven techniques that will enable clients to attain competitive ranking in the search engine results pages of major engines such as Google, Bing, and Yahoo. There are a plethora of search engine optimization strategies an SEO can employ.
1. Content Development
According to a Google article entitled “Do You Need An SEO?” content development was listed as one of the services an SEO can provide. This may be the most important service offered by these individuals, and for several reasons. First, content is one of the primary website elements that viewers examine in order to learn more about a business’s goods and services. Moreover, SMO (social media optimization) tools such as Share Buttons can now be used by website viewers to forward great content to individuals within their social networks. Thus having a website with great content is oftentimes an effective way to have your business go “viral.”
2. Keyword Analysis
Keyword analysis is a process that involves conducting research regarding which words website users are typing into the search engine when looking for information. Once an SEO conducts a keyword analysis, she or he can systematically insert the right words into the client’s website content so their pages are likely to earn a high ranking in the search engine results pages.
3. ORM (Online Reputation Management)
These days, a business’s clients can leave comments regarding the quality of the goods and services they were offered in online forums such as message boards or Facebook. While some of these comments can be positive, they can also be negative. In recognizing that the proliferation of negative comments can damage a business’s online reputation and adversely affect conversion rates, SEOs can engage in a variety of ORM endeavors to ensure that the client maintains a positive, authoritative presence in the online world.
4. Mobile Optimization
In the past several years, sales for mobile devices have exceeded those for personal computers. In recognizing this reality, savvy SEOs help their clients garner more business by optimizing their websites to be viewed via mobile devices.
5. SMO (Social Media Optimization)
These days, social media channels such as Twitter and Facebook are effective mediums through which business owners can advertise their products. Good SEOs know this and will use SMO tactics to increase a client’s visibility on these channels.
Related Resource: Secure Website
If you have thought about pursuing a career that involves the worlds of online advertising and/or computer technology, becoming an SEO may be a good idea. Now that you have obtained a basic yet thorough answer to the question “What is an SEO?,” you can decide whether this vocational path will lead to your intellectual fulfillment and/or professional advancement.